Peugeot Brand Vision and Values

ATTRACTION

Some languages are so universal, words aren’t necessary. That’s the moment instinct takes over…And that’s the power of alllure.

WITH ALLURE

At PEUGEOT we breathe a special something into everything we do. And that something is: allure. Allure takes us from
extraordinary to extraordinary, and from an excellent range to a 100% electric range. Our vision for the future is tech-forward but
always human-centric, and it’s all geared around making the world a better and more alluring place to live.

At PEUGEOT we breathe a special something into everything we do. And that something is: allure. Allure takes us from extraordinary to extraordinary, and from an excellent range to a 100% electric range. Our vision for the future is tech-forward but always human-centric, and it’s all geared around making the world a better and more alluring place to live.

LINDA JACKSON,

CEO.

"The first ingredient of our vision for PEUGEOT is electricity"

"The first ingredient of our

vision for PEUGEOT

is electricity"

LINDA JACKSON,

CEO.

3 VALUES

Journeys aren’t just about where you’re going. They’re also about what you take with you. Peugeot takes three values…everywhere.

THE CHARGE

PEUGEOT PASSION OF SINCE 1810

From the iconic PEUGEOT peppermill to our new PEUGEOT 408, our products are always infused with allure. The desire to make design magnetic has guided our brand for over two centuries.

Discover our history